Lifetime Free Maintenance
Bug fixes, API updates, WhatsApp policy changes, platform patches — all covered at no charge, forever.
Included — No Extra CostA custom-built, fully self-managed automation system to capture IndiaMART leads and instantly engage them via WhatsApp — faster, cheaper, and permanently owned by you.
The Problem
Every day, potential customers fill out your IndiaMART listing. You receive an email. And then nothing happens fast enough. By the time you manually follow up, your competitor already has them.
Buyer fills the enquiry form on your listing
IndiaMART emails you the lead details
You see it later, copy to sheets, reach out manually
Response time is the #1 factor in conversion
The Goal
The moment a lead email arrives — data is parsed, stored, and a personalized WhatsApp message is sent automatically. Zero manual work. Lightning-fast response times.
The Options
Here's an honest breakdown of both approaches — costs, capabilities, and long-term fit. Note: both options use the official Meta WhatsApp Business API — message charges apply based on template usage.
WhatsApp API Pricing
Both options use the official Meta WhatsApp Business API. Message charges apply based on template category. With Option 2, you pay Meta's direct rates — no middleman markup.
| Category | Use Case | Direct Meta Rate | Via Interakt (Option 1) | Saving with Option 2 |
|---|---|---|---|---|
| Marketing | Promotions, offers, new lead outreach | ₹0.71 / msg | ₹0.88 / msg | Save ₹0.17/msg (~24%) |
| Utility | Order updates, follow-ups, confirmations | ₹0.115 / msg | ₹0.16 / msg | Save ₹0.045/msg (~28%) |
| Authentication | OTPs, login codes, verifications | ₹0.115 / msg | ₹0.16 / msg | Save ₹0.045/msg (~28%) |
| Service | Replies within 24hr customer window | Free | Free | — |
* All rates subject to 18% GST. Rates as of 2025–26 India billing. 1,000 free service conversations/month included on Meta WABA. Volume discounts available for high-volume senders.
What You'll Control
Option 2 isn't just automation — it comes with a full control panel so your team can manage everything independently, without depending on any developer for day-to-day operations.
Visual Kanban board to track every lead across stages: New → Contacted → Interested → Negotiating → Closed. Drag and drop to update status.
Full two-way WhatsApp chat view per contact. See the entire message history, reply directly from the dashboard, and track engagement per lead.
Send WhatsApp messages to a selected group of contacts at once. Filter by lead status, tag, or segment. Track delivery, read rates, and responses per campaign.
Schedule messages to go out at a specific date and time. Set follow-up sequences, morning reminders, or bulk outreach at business hours — fully automated.
Create, edit, and manage all your WhatsApp message templates — marketing, utility, and authentication. Submit for Meta approval directly from the panel.
Full contact database with tags, segments, lead source, and notes. Import from Excel, export anytime. Duplicate detection and opt-out handling built in.
Create and manage your WhatsApp product catalogue. Send catalogue items directly in conversations. Keep products, pricing, and availability updated from the panel.
Leads received, messages sent, delivery rate, read rate, response rate, and conversion by stage. Visual charts with date filters — see exactly what's working.
After Delivery
Once delivered, the system is yours. Any bugs, WhatsApp API changes, or platform issues will be fixed at no additional cost — for life.
Bug fixes, API updates, WhatsApp policy changes, platform patches — all covered at no charge, forever.
Included — No Extra CostWant to add a new automation, a new module, or extend functionality? New features are scoped and quoted separately based on requirements.
Quoted Per RequirementYou receive the complete source code, deployment scripts, and documentation. The system is 100% yours — no lock-in to any developer, no dependency on us to keep it running.
Side-by-Side
| Feature | Option 1 — Interakt | Option 2 — Custom Build ⭐ |
|---|---|---|
| WhatsApp API | Via Interakt (markup) | Official Meta — Direct |
| Send WhatsApp messages | ✓ Yes | ✓ Yes |
| Receive & reply (two-way) | Limited by plan | ✓ Full two-way |
| CRM — Kanban Lead Board | ✗ No | ✓ Yes |
| Campaigns / Bulk Send | ⚠ Plan dependent | ✓ Unlimited |
| Scheduled Batch Messages | ✗ No | ✓ Yes |
| Template Management | ⚠ Via Interakt only | ✓ Full control |
| Contact Management | ⚠ Limited | ✓ Full database |
| Catalogue Management | ✗ No | ✓ Yes |
| Analytics Dashboard | ⚠ Basic only | ✓ Full custom analytics |
| Code ownership | ✗ Platform owned | ✓ 100% yours |
| Data privacy | ⚠ Interakt's servers | ✓ Your own VPS |
| Per-message cost | Meta rate + ~25% markup | Direct Meta rate |
| Monthly platform fee | ₹2,799 / month forever | ₹500–700 VPS only |
| One-time dev cost | ₹10,000 | ₹35,000 |
| Maintenance | Not included | ✓ Lifetime free |
| Break-even | — | ~Month 12 |
The Numbers
Higher one-time build cost — but you stop paying ₹2,799/month forever. Plus you save ~25% on every WhatsApp message sent with direct Meta rates.
Why Option 2
Code, data, logic — delivered to you on completion. No vendor can raise prices, shut down, or change terms. It's yours forever.
From Year 2 onwards, you save ₹26,388/year on platform costs alone. Over 3 years: ₹60,000+ in your pocket.
Full control panel — your team manages leads, templates, campaigns, and contacts without touching any code or calling a developer.
New automation, new modules, new integrations — all possible. No plan upgrades, no platform permissions needed.
Delivery Plan
Auto-parse IndiaMART lead emails. Store to database, sync to Google Sheets / Excel in real time.
Official Meta WABA integration with full two-way messaging. CRM, conversations, templates, campaigns, scheduling, catalogue, and analytics panel.
Deployed to live VPS. Full end-to-end testing with real IndiaMART leads. Complete source code + documentation handover.
Let's get started with Option 2 — the smart, long-term investment for Optimus X Tech.